Yes that's exactly it. I've just been focused on other things right now.
Basically, you need to create a page that tells about your program and use an image like that as the center of attention. If you had some proofs of payment (preferably scanned checks or paypal screen shots) to place on that page, then that would help tremendously.
Then join StumbleUpon if your not a member already and submit your page. Here's a few shots from a new page I created just a few hours ago. You'll be shooting for the same effect on your pages....which is truckloads of visitors.